Critical Mix Launches CMIX, a Collaborative New Tool for Creating Insights


Critical Mix, a global data and insights company, is proud to announce today the release of CMIX, a collaborative new way to create insights for market research professionals.

CMIX gives users quick and easy access to robust survey programming and management, global target audiences, and interactive data visualization all in one place. Compared to other survey tools, CMIX offers the unique ability to collaborate throughout the entire project lifecycle. The tool allows users to program and manage surveys on their own, share tasks with team members or leverage Critical Mix’s team of experienced programmers.

Erinn Taylor, Chief Product Officer at Critical Mix commented, “We’ve built CMIX using modern technology and a focus on an intuitive user interface to simplify the end to end process of collecting data and allowing our customers to glean insights. The CMIX solution is API driven for complete freedom of integration and delivers engaging surveys across all devices.”

“The addition of CMIX to our service portfolio continues to deliver on our promise to simplify the creation of insights,” says Keith Price, Co-CEO at Critical Mix. “As our customers demand more flexibility in how they acquire data for marketing intelligence, CMIX provides unique collaboration opportunities that can leverage expertise across the organization and among teams. We are proud to bring our new solution to address this need within the marketplace,” he added.

About Critical Mix 
Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on our simplified solutions to help them innovate and grow. Critical Mix is passionate about providing the best customer experience in the industry. Every project, no matter the size or type, is supported by a dedicated, always-available team of professionals who anticipate your needs and provide thoughtful customer care. The company operates globally with locations throughout North America, Europe, and Asia. Call us at 1-800-651-8240 or email